Create a link in bio for your restaurant

People visiting a restaurant's social profile usually want immediate answers: the menu, opening times, a booking button and directions. A good link in bio removes friction between discovering a dish and visiting the venue.

Put practical actions first

Lead with the action that best supports the business: book a table, view the menu or order online. Make opening times and location easy to find without forcing visitors through several pages.

What to include

• a current menu that works on mobile;
• booking or ordering;
• opening times, including exceptional closures;
• an accurate address and directions;
• telephone or contact details;
• current offers, events or seasonal news.

Avoid PDF and mobile frustrations

Large PDFs, tiny text and desktop-only booking tools create unnecessary drop-off. Test the entire journey on a phone, from the social profile to confirmation.

Keep information consistent

Opening hours and addresses should match Google, Instagram and your website. When something changes, update the link page at the same time as the other channels.

Use visuals with purpose

One strong photograph can establish atmosphere, but practical information should remain readable. Do not let decorative images hide the menu or booking action.

Learn from visitor behaviour

Clicks can reveal whether people are mainly looking for bookings, menus, directions or events. Adapt the hierarchy to real demand and to seasonal priorities.